Job Details

Join to apply for the Store General Manager, Optical role at West Point Optical Group

GENERAL FUNCTION:

The major responsibility of the Store General Manager is to drive profitable sales through exam growth and outstanding patient experience. Drive revenue, productivity, operational processes in a positive and multi-tasking environment. Modeling exemplary patient care. Develop and maintain outstanding patient, associate and doctor satisfaction through consistent retention.

MAJOR DUTIES & RESPONSIBILITIES:

• Drive profitable store sales by fostering a patient focused retail culture.
• Prioritize exam growth on a daily, weekly, and monthly basis.
• Community outreach, i.e. cornea events and blitzing.
• Consistent communication with existing patients.
• Creative social media marketing.
• Attainment of plan sales goal and comp store sales growth.
• Proven track record of increased KPI results.
• Ability to analyze the business through strong business acumen.
• Positive comp store contribution (year-on-year improvement).
• Manage gross margin, in accordance with Company standards.
• Effectively train and develop associates to consistently provide a patient care focused experience.
• Develop team of administratively skilled associates that provide support on daily operational tasks.
• Develop strong professional relationships with Doctors.
• Ensure appropriate coverage and quality of Doctor hours.
• Implementation of initiatives to increase number of exams and conversion of exams to sales.
• Participate in business planning and business updates.
• Accountable for the recruitment, training, development, and retention of high performing associates.
• Ensure each store is effectively merchandised and presented according to standards.
• Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote.
• Maximize Managed Vision Care relationships and sales opportunities.
• Timely implementation of approved Marketing programs.
• Execution of operational procedures.
• Excellent reliability as it relates to times and attendance.
• Reliable means of transportation and valid driver's license.
• Ability to travel up to 30 miles from primary store.
• Open availability on Saturdays and peak season.

KNOWLEDGE & SKILLS:

• Optical knowledge or Licensed (minimum 3 years optical experience).
• Proven track record of sales growth through sales skills and accountability for sales results (minimum 3 years sales experience).
• Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
• Proven experience and results with a retail or customer service establishment.
• Ability to present and implement decisive and creative solutions to opportunities to grow the business.
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
• Foster positive and results-oriented associate and doctor relationships.
• Success in store merchandising and attention to detail.
• Ability to manage priorities through adaptability and flexibility.
• Willingness to take calculated risks.
• Attention to detail and follow-up.
• Abilities to multi-task and delegate to maximize patient interaction.
• Computer experience is needed.

EDUCATION:

Bachelor's degree or comparable experience in optical retail operations (Minimum 3 years optical retail experience).

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description. The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Engineering and Information Technology

Industries

Staffing and Recruiting